Our Work


From Concept to Completion. The Brady Clown Tee.

So let’s take it back to Spring of this year, when discussions of Buff-a-Logo really began. At the time, we already had both of the Allen concepts designed and printed, thanks to Robbie. Those shirts were really just a bi-product of his interest in the upcoming Bills season and having something “cool” to maybe sell to friends. In a late night brainstorm session, we had the idea to parody the Roger Goodell clown tee shirt that Dave Portnoy and Barstool Sports had previously made recognizable. Immediately, one person came to mind, Thomas Edward Patrick Brady Jr. 

It really shouldn’t surprise many that the New England Patriots and especially Tom Brady are not very popular among Western New Yorkers. Brady is something like 30-3 in his career vs. the Bills and actually has more wins in Orchard Park than any Bills quarterback since 2001. MIND NUMBING. All of this equals one thing: HATRED. We knew that the concept had potential and we were hoping that it would be a hit, in particular, for the September matchup against the Pats.

What we didn’t know was the perfect storm of events that would take place in the months to come. Fast forward to the start of the Bills season. We had just printed the tee shirts. We did a few giveaways on Instagram and those were a success. The Bills win their first couple games, as do the Pats. Next up is the home opener against the Bengals. We decide to head up to the tailgate about 5 deep and push the Brady tees and koozies. They were a hit, especially as tailgaters blood alcohol content continued to rise ?

We took some time to visit the guys over at the Pinto Tailgate and threw some shirts into the crowd, with the help of Stevie Johnson. The Bills ended up winning the game, as the Pats did theirs. So now we sit here, two undefeated teams, with a collision course at New Era Field the following week (last week). National media was all over the matchup, which as a Bills fan, is rare and pleasantly welcomed. The social media hype was intense and one particular fellow happened to join in on the fun, DAVE FREAKING PORTNOY!

Once we realized there was a chance that he may be coming into town, we knew we had to get the shirt in front of him. Zach Sheldon of Trainwreck Sports happened to reach out during the week and I made sure to get him one. I’ve learned in recent months that Zach and the guys are ALWAYS on top of things in the area. In fact, I think they are operating like a young Barstool, covering everything from betting and fantasy projections to all things resembling Buffalo sports and recreation.

So, after a LONG week, it’s finally Sunday. We knew that Portnoy was in town because he had already been spotted at a couple pizzerias doing his famous pizza reviews. It was almost a given at this point that he’d be up there partying, most likely at the Pinto Tailgate. I head up to the game with the few shirts and koozies we had left from the opener.

As soon as I park , I get the text from Zach “just got Portnoy with the shirt.” Now I hadn’t yet seen exactly what he had “gotten” but I thought to myself, this is crazy. I couldn’t believe it. This idea had now went completely full circle. So many times we imagined “what if” he seen this shirt? How would he react? Would he be pissed? Would he pursue legal action? Well, based on the video footage, I guess only time will tell ?

Big thanks to everybody who had a hand in making this concept a sure hit, especially Zach. We jokingly made the bet that if he or anybody took a pic with Dave in the shirt, we would give them FREE shirts for LIFE. Well, congrats my friend. Happy to do it! 

Let’s Go Buff-a-Logo ?

A Night Out with Conehead!

With the summer winding down, we thought it’d be a cool idea to send TWO people to the last Buffalo Bisons home game of the year. We would supply the tickets and the “Local Legend” tee shirts. We ran a giveaway through Instagram and randomly selected Andrew Taube and tagged “partner” as the winners of the contest. Little did we know, that tagged “partner” was his life partner, wife Allison! (Definitely made it a bit cooler) We had the shirts and tickets waiting for them at Will Call and wished them a good time. Our job was done. All that was left to do was have a kickass time and by the looks of these photos, they sure did. A candid shot with Tom “Conehead” Girot himself and a moment on the Jumbotron must’ve made for a memorable night. We are so happy to have helped create some lasting memories in our city and look forward to giving back again in the near future. After all, it’s what we do!

ABDC Memorial Golf Tournament

We were fortunate enough to be a sponsor this year for the 6th annual ABDC golf tournament and let me tell you we had a BLAST! We donated a “starter” package of tee shirts and hats. The response to the merchandise was great and Andy LiPuma of Cheektowaga ended up winning the gear. We also thought it would be fun to incorporate a contest within the tournament to further generate some social media buzz. The rules were as follows: take a picture / video of yourself or someone on your golf team using the conehead koozie. Upload it to Instagram and share on your story or feed tagging @bufflogo. The person who does the best job in this regard would receive $100 credit to be used on any of the items offered on the website. The participation was phenomenal and we had some super creative entries. Ultimately, Cory Maryniewski and his team took down the $100 prize. Check out the video they submitted below! We want to say thank you to everybody who participated and we look forward to being a sponsor again next year and for many years to come.

In memory of David B. Cunningham and Anne T. Begeal ??